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J.C. Noreika, MD, MBA
Tips for handling the business side of medicine
n this installment of Sight Lines, J.C. Noreika, MD, MBA, talks with Michael L. Stark, JD, who has represented physicians for more than 50 years as his primary client base. Among the topics they discuss is the watershed moment that enabled physicians to incorporate and take advantage of business-tax deduction provisions.
Insider secrets to improve value-based medicine
: In this installment of Sight Lines, Gary Brown, MD, MBA, and Melissa Brown, MD, MN, MBA, discuss their work quantifying the value of ophthalmic care as it relates to the improvement of patients’ quality of life. Their use of Quality-Adjusted Life-Years methodology allows comparison of cost-effectiveness of medical, pharmacologic, and surgical interventions within and across specialties.
Patient expectations high as level of surgery advances
In this ongoing series of one-on-one interviews with key ophthalmic leaders, J.C. Noreika, MD, MBA, talks with Samuel Masket, MD, clinical professor of ophthalmology, David Geffen School of Medicine, Jules Stein Eye Institute, University of California, Los Angeles (UCLA). In his practice, Dr. Masket sees a high volume of patients referred for dysphototopsia and addresses issues related to the condition. Dr. Masket also highlights some of his many achievements and contributions to cataract and refractive surgery and tracks the field’s trends—from the infancy of phacoemulsification and lens implant cataract surgery to femtosecond lasers and extended depth-of-focus IOLs.
Adaptability shapes survival of academic health centers
The future of ophthalmology—including academic health centers—will rely much on the ability to adapt to an ever-changing environment, suggests Peter J. McDonnell, MD, of the Wilmer Eye Institute.
Consequences of reform
J.C. Noreika, MD, MBA, submitted a letter to Sen. Sherrod Brown (D-OH), outlining nine possible unintended consequences to health-care reform.
Analysis: Profession must revise provision of care
Leading voices of professional organizations have discovered the need to revise the model by which comprehensive vision care is provided. The vital question is, where and how can higher-quality service be provided at a lower unit cost?
The high price of victory
Organized medicine's "victory" resulted in postponing harsh reductions in payments to physicians for Centers for Medicare and Medicaid Services.


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