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David Evans, OD, PhD, MBA
Why content is still king
Why content is still king
One thing has remained constant since the inception of Google: the importance of unique and compelling content. So, the answer seems to be just keep adding content to your website—right? Unfortunately, no.
How to attract millennials to your practice
How to attract millennials to your practice
Faced with an increasingly competitive environment, eye surgeons need to appeal to younger patients. The way to accomplish this is relatively straightforward: Be where they are. Of course, the more challenging part of this equation is “How?”
What do you mean, I don’t own my website?
How an initial investment of time can reap benefits in site content, design, rankings

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