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Mile Brujic, OD, FAAO
Dr. Mile Brujic practices in Bowling Green, OH. He also owns Optometric Insights, a service providing career coaching to optometrists.
Glasses and contact lenses: Have they become a commodity?
Sell the best thing you have going for you—you.
Why aren’t ODs referring to each other?
Know those optometric colleagues locally who have invested both time and money into the technologies and educated themselves on contemporary care algorithms.
How a blue ocean strategy can keep you competitive
How a blue ocean strategy can keep you competitive
What do you think it would be like to practice in an environment free of competition? How about having a complete lock on a market?
6 contact lens wear and care habits for patients and ODs
As a profession, we have seen the benefits of transitioning patients to contact lens modalities that are replaced frequently. Innovations in material technologies have allowed advanced designs, including greater oxygen permeability to provide a healthier, more comfortable wearing experience.
3 ways to reassess your goals heading into Q4
As summer winds down and the holidays begin to come into focus, it’s beneficial to take time to reevaluate the goals we set forth months prior. It’s time to take a look at how we’ve progressed in accomplishing them.
How to identify and treat allergic eye disease
How to identify and treat allergic eye disease
As optometry’s scope of practice has increased, optometrists have embraced allergic eye disease. Ocular allergies have multiple effects to patients in our practice. But, if allergies are unidentified because symptoms may not be present during office visits, patients may treat themselves.
What is the best contact lens for your patient?
We have been the fortunate recipients of innovative technologies in contact lenses that were only concepts a mere decade ago. As a profession, we transitioned most of our two-week and monthly disposable contact lens wearers who were in traditional hydrogel materials into silicone hydrogel materials.
Why making connections is vital to your optometry career
I have been fortunate in my career to meet some amazing people: optometrists, ophthalmologists, editors, those involved with industry, and several others along the way. One of the things I enjoy most about the profession is working and collaborating with many to help advance the profession and continue to move it forward.
ICD-10 diaries: The first days of implementation
As the ICD-10 implementation deadline approached, we asked several practitioners to document their experience leading up to and the days after implementation.
3 reasons why lens care is still important
We believe that this is still an important topic, and we ask patient to bring in their contact lens case, solutions, and any other products they may be using to care for their eyes or contact lenses.


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