Jacksonville, FL—Carol Alexander, OD, FAAO, has joined Vistakon Inc. as director, professional affairs. Dr. Alexander is a private practitioner, with more than 20 years in practice. She is a past president of the Ohio Optometric Association (OOA) and has also served on several national American Optometric Association (AOA) committees in the areas of regulation and legislation.

Petaluma, CA—Carl Zeiss Vision has announced that Frederick Howard has been named president and general manager, Americas. He replaces Barry Packham, PhD, who has moved into the newly created role of executive vice president, global operations.

New York—Eyewear designer Robert Marc has appointed Ketchum Entertainment Marketing (KEM) as public relations agency for his collection of custom-made sun and eyewear. As part of its ongoing media relations and marketing campaigns, KEM will work to expand the brand's positioning with fashion and celebrity influences, consumer publications, and leverage product placement in film and television.