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    New digital lens targets millennials


    San Diego—Zeiss has unveiled a new product—Zeiss Digital Lens—that targets the vision needs of the millennial generation. The company will also launch a consumer marketing approach designed to raise awareness and drive demand for the product.

    “Constant use of mobile digital devices places demands on vision that single-vision lenses can’t meet,” said Claude Labeeuw, vice president of marketing for Carl Zeiss Vision, North America. “(The new lens) bridges the gap between what the eye can comfortably do and the wearer’s digital life.”

    The new digital lens is a freeform customized design that integrates the wide, clear distance view single vision wearers demand with digital boost of focusing power ranging from +0.50 to +1.25. The digital viewing area is optimized for digital devices and is reached with minimal head and eye movement.

    Rose Schneider Krivich
    Rose is the content specialist for Medical Economics.

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