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    7 common lies you’ve been told about optical shops




    Optical dispensaries are fantastic profit centers for the eye care industry.

    About 60% of an optometric office’s total revenue is from frame and eyeglass sales, according to Samantha Toth, ABOC, president of Innereactive Media.

    Yet the majority of ophthalmologists fear adding optical shops to their practice.

    Why is this?

    Mary Walker, COE—director of operations for Vision Associate—and Carolyn Salvato—director of optical consulting at BSM Consulting—break down the 7 most common lies ophthalmologists have been told about optical shops, and explain why these false beliefs are hurting ophthalmic revenue.


    Photo credit:  ©Michaelpuche/Shutterstock.com

    Rose Schneider Krivich
    Rose is the content specialist for Medical Economics.

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    • The writing is on the wall, just don't do it. The profit margins of an optical store have been shrinking for the past 20 years. Patients are getting smarter and smarter and they know they can get a better bargain from a big box retailer or buying online. Of course, they don't provide good services, but with these low low prices, patients don't expect them anyway. Now you can actually get a pair of single vision glasses for $6.95 which is below my cost. Vision plans is another horror story. They have been cutting reimbursements year after year. There is no profit in the frame or lenses. They just pay you $10-$30 dispensing fees. So, if you just want to add a service, then it is fine. To make money, just forget it.


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