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    Accepting change is hard, but with the right guidance it doesn’t have to be

    In her latest blog, Donna Suter advises how to maintain the needs of medical practice while coping with the inevitable change of business.


    Patients didn’t admit this at first — they cited aging as their problem. I found their fatalistic attitude about growing old overwhelming. Here I was, fresh from a major surgery and decades older than when I first developed this neck problem. Did this mean I was doomed to a schedule filled with PT appointments every fall?

    My therapist assured me that I could regain my strength and lifestyle if I followed both my doctor’s and her instructions. She politely pointed out that most PT clients failed to be responsible. They seldom did their home exercises or followed doctor’s orders.

    Luckily, I was able to regain mobility and fitness after the procedure. I am forever humbled I was able to heal and restore, and I have a new depth of empathy for those who live with chronic pain.

    For anyone who has ever participated in athletics, it is common sense to follow basic principles to enhance physical development. These must be followed, or the athlete will remain deconditioned, weak, and athletically unable to fully participate.

    So, how do these same basic physical development principles correlate to practice management and maintaining a healthy net despite shrinking reimbursements? Just how many practices remain in constant need  and rehabilitation due to neglect (or denial)? How many practices remain deconditioned financially, weak in profitable patient flow and futile in their efforts to convince patients to purchase premium spectacle lenses and eyewear from their optical?

    Our journeys —mine and those who I have met — allegorically represent your response to practice change. Just like what is happening in your office, most, if not all, presenting symptoms can be resolved with appropriate guidance.

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