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    Accepting change is hard, but with the right guidance it doesn’t have to be

    In her latest blog, Donna Suter advises how to maintain the needs of medical practice while coping with the inevitable change of business.


    2. Time

    Successful athletes understand the amount of time and effort it takes to develop the physical requirements needed to effectively compete against an opposing team or individual. You understand that just setting aside five or 10 minutes of your time each day will never allow them to compete at the highest level.

    They must put in the appropriate amount of time. Especially for practice managers and owners, the same holds true. If you spend little time benchmarking your practice and comparing performance with that of your successful peers, you will never reach the level of profitability required to be in the top percentile. Slowly, you will lose the ability to hire top talent and upgrade diagnostic instrumentation. You will become a bystander, rather than a participant, due to lack of development.

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