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    Accepting change is hard, but with the right guidance it doesn’t have to be

    In her latest blog, Donna Suter advises how to maintain the needs of medical practice while coping with the inevitable change of business.


    3. Discipline

    Those who exercise routinely throughout the week, month after month, year after year, understand that there are many days when, as that time of day approaches to exercise, you can find one million things you’d rather do. Instead, you discipline yourself to change into your gym clothes and simply "get it done."

    You tell yourself, on those lazy days, that if you just do it you will feel much better afterward. You will be thankful that you exercised, which is true. This is just as true with reading trade journals and studying the latest applications of technology in eye care – especially advancements in spectacle lens technology.

    There are many days, when, due to a wide variety of reasons, you simply are not in the mood for it. Again, just like exercising, you know that if you discipline yourself to sit down and "get it done," you’re going to feel much better afterward, and you do.

    The clarity of your view on what you can recommend to the patient to help him or her see clearly comes into focus after you flip through optical trade journals and spend 30 minutes a month chatting with your optical manager.

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