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    Accepting change is hard, but with the right guidance it doesn’t have to be

    In her latest blog, Donna Suter advises how to maintain the needs of medical practice while coping with the inevitable change of business.


    4. Persistence

    Often, with physical training, a measurable change in our physical function may not become apparent for some time. When this happens, we can lose sight of the big picture as to why our efforts are necessary.

    The small daily gains or benefits may not be that noticeable or measurable. Your persistence may wane due to what you feel is an insignificant impact from the effort you may have put into it.

    This is true in practice management as well. There are some days when you may feel your patients want no more from you than “just what insurance will cover.”

    You may feel there has not been measurable financial growth or development from your efforts. But failure does not have to be in your future.

    As with physical exercise, which maintains our strength, the same holds true in your practice. In the absence of what you feel may be a lack of professional development or growth, there will always be a level of maintenance.

    The preservation of your core values and goals for each patient  inhibits complete deconditioning.

    Due to the growing assault on reimbursement rates and the infinite number of technological distractions, no one on your team can afford to become professionally deconditioned.

    With athletics, you are going to be physically challenged, so you prepare yourself to bring your best game to the field. In total patient care, the same holds true. Particularly in the optical, your opticians are going to be challenged daily with all the false assumptions that patients have about eyewear.

    Ideologies based on Google searches and discount big-box shopping nurture a mistrust of independent eye-care providers and the value of premium options.

    Opticians, front desk, and clinic technicians had better be prepared to bring their best game to the field. You simply cannot show up deconditioned and weak. Consider this your New Year's resolution.

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