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    Does your practice crackle with excellence?


    Crackle: verb  To show liveliness, intensity, energy

    I am writing this from the OptiCon, ABO/NCLE national conference and just learned the new millennium, “hip” use of the word crackle.

    Major educational events are filled with energy. What makes this conference crackle is its dedication to education. OptiCon could be defined as the education of opticians in dispensary profitability, refraction and visual acuity, spectacle lens technology and problem solving concerning the wear and use of all modalities of contact lenses. It crackles.

    This new use of the word crackle reminds me of a virus because what causes it is often hard to pinpoint; yet, the results are easily seen.

    As I look through the  audience, I see faces motivated to become better at helping patients see clearly  all life’s visually challenging situations.  They crackle.

    Did you know that the referral of new patients by loyal established ones is still the biggest source of patients for most practices? All practices enjoy some of this word-of-mouth growth, but some are masters at cultivating it while others get a basic trickle of referrals. Which practices do you think crackle?

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