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    How to attract millennials to your practice


    2. Personalizing your brand

    Millennials want to see who they are doing business with, i.e. you. Facebook and other social platforms have enabled them to “track down” and get a visual on everyone from their pizza delivery guy to the CEO of large corporations. They like companies, products, and services that have a name, a face, and a personality. This needs to come through clearly (while still being professional) on your website, marketing materials, and in social media campaigns.

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