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    How to attract millennials to your practice


    5. Leveraging FOMO

    FOMO, or fear of missing out, is the paramount Millennial phobia. A brand and image that can generate this sentiment will attract and engage this crowd. Positive reviews are a key component of your arsenal in this endeavor as are creative social media campaigns. Carpe diem is back in vogue, except it now looks like: YOLO (You Only Live Once). The Millennials live by this credo and want to make sure they do so to the fullest. Make sure to take advantage of this new reality by employing some savage (Translation: Really cool) marketing strategies like the ones recommended above.


    David Evans, MBA, PHD is CEO of Ceatus Media Group, San Diego. He can be reached at [email protected]

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