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    How to attract millennials to your practice


    4. Learning the lingo

    Are you on fleek (Translation: on point)? Millennials have their own way of speaking, and if you want to be heard by them, you better pick up on the vernacular quickly. Generation Y-ers pay attention when they hear or read language that is familiar and that they trust, for example that sounds like their squad (Translation: their friends). If you don’t speak their language, they will simply say “Bye, Felicia!” (Translation: So long. You are so irrelevant to me that I don’t even care what your real name is).

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