/ /

  • linkedin
  • Increase Font
  • Sharebar

    How conference attendance benefits your team

    Editor’s Note: Welcome to “Eye Catching: Let's Chat,” a blog series featuring contributions from members of the ophthalmic community. These blogs are an opportunity for ophthalmic bloggers to engage with readers with about a topic that is top of mind, whether it is practice management, experiences with patients, the industry, medicine in general, or healthcare reform. The series continues with this blog by Donna Suter, president of Suter Consulting Group. The views expressed in these blogs are those of their respective contributors and do not represent the views of Ophthalmology Times or UBM Medica.

    “Your earning ability today is largely dependent upon your knowledge, skill, and your ability to combine that knowledge and skill in such a way that you contribute value for which customers are going to pay.”                                 

    Howard Schultz 

    Are you planning on going to a conference this year? As Howard Schultz, chairman and chief executive officer of Starbucks, summarized, knowledge and skill are your keys to earning more.

    Professional conference season is upon us. Which ones are you paying for you and your employees to attend? No matter how dedicated and organized your practice may be, it’s impossible to internally train each and every staff member to the high level of excellence your patients demand. Thoughtfully motivating and engaging employees takes a concerted and systemic approach to learning and skills training.

    Team building and team training are two different things, according to Dr. Eduardo Salas, Trustee Chair and Pegasus Professor of Psychology at the University of Central Florida. Team training is focused on specific teamwork competencies — the knowledge, skills, and attitudes needed to be a good team player who works well with others. Team building is usually about role clarification, goal setting, and/ or interpersonal relationships. They all have a place and can yield positive results.1

    That said, sending one or all of your team to a conference is a way to encourage employee engagement and team building.

    Adult learning, which is nurtured at a professional conference, is important because today’s fast-paced healthcare culture demands it. All relationships require nurturing, especially patient relations. Today’s demanding patients are why attending professional conferences, having annual on-site trainings, or listening to online courses are so helpful. There are a plethora of confrences from which to choose. As a business coach, I speak at several conferences each year and have my favorites.

    Regardless of whether your feel your teammembers are permanent or temporary, as the doctor, you have both the opportunity and responsibility to engage in their career development. The Leadership Development Factbook 2014: Benchmarks and Trends in U.S. Leadership Development, produced for Bersin by Deloitte reveals that leadership continues to be the number one human capital concern for businesses.2 As organizations struggle with leadership gaps at all management levels, the report shows businesses responding with increased spending in leadership development. Small companies saw the largest spending growth in leadership development initiatives (on average) – up 23% from 2013.

    It makes sense that what we learn at professional conferences allows the practice to be more capable of earning. If our team fails to deliver excellence in eye care, we may lose patients and professional growth opportunities.

    Since this process begins with learning, let’s discover what is involved in learning while attending a conference. Learning begins by looking below the surface. Using LEARN as an acrostic; what does it take to increase one’s knowledge and skills?


    Donna Suter
    Donna Suter is president of Suter Consulting Group.

    New Call-to-action


    You must be signed in to leave a comment. Registering is fast and free!

    All comments must follow the ModernMedicine Network community rules and terms of use, and will be moderated. ModernMedicine reserves the right to use the comments we receive, in whole or in part,in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

    • No comments available


    View Results