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    JJVC unveils natural beauty eye enhancement contact lenses

    Jacksonville, FLJohnson & Johnson Vision Care (JJVC) announced the initial launch of 1-Day Acuvue Define brand contact lenses with Lacreon Technology, a new category of eye enhancement contact lenses that accentuate natural beauty while helping to support a healthy eye.

    According to the company, “The innovative brand, already the number-one beauty contact lens in Asia, is now available at a limited number of independent eye doctors’ offices, with expanded product availability in the United States to follow in the first half of 2015.”

    Further reading: CMS grants statuses to VisionCare, Omeros products

    The company explained that the new lenses address a significant unmet need for natural-looking eye enhancement, citing the 2013 Gallup Study of the U.S. Consumer Contact Lens Market, which showed that one in three vision corrected teens/adults (32%) express a strong interest in purchasing a contact lens that enhances the natural beauty of their eyes.

    JJVC said the new brand has sophisticated iris-inspired designs that combine an outer darker limbal ring to give eyes greater definition by creating contrast between the iris and sclera,  and an inner translucent light-effects pattern to add depth and definition without changing the eye’s natural color.

    Rose Schneider Krivich
    Rose is the content specialist for Medical Economics.

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