Let's be social: Making Facebook connections work
Applying best practices can help to translate social media reach into revenue
Example Tuesday Post: Tips to stay productive all day
These approaches are doomed to failure and a waste of resources, and they explain why many practices have had limited or no success with Facebook. Keep in mind that the first word in social media is “social.” Successful strategies keep things social by building engagement and connecting patients to “social” content.
But let’s face it, eye-care content can be pretty dry. Most consumers do not consider it a “must-read” unless they have an eye issue that needs immediate attention, have recently been diagnosed with an eye problem, or are considering eye-care treatment. This type of educational information should be made readily available on the practice website for review by potential patients, but should not be the focus of Facebook posts.
Consumers are extremely unlikely to visit a Facebook page to learn about amblyopia, pink eye, or even LASIK for that matter.