/ /

  • linkedin
  • Increase Font
  • Sharebar

    Let's be social: Making Facebook connections work

    Applying best practices can help to translate social media reach into revenue


    Example Tuesday Post: Tips to stay productive all day

    These approaches are doomed to failure and a waste of resources, and they explain why many practices have had limited or no success with Facebook. Keep in mind that the first word in social media is “social.” Successful strategies keep things social by building engagement and connecting patients to “social” content.

    But let’s face it, eye-care content can be pretty dry. Most consumers do not consider it a “must-read” unless they have an eye issue that needs immediate attention, have recently been diagnosed with an eye problem, or are considering eye-care treatment. This type of educational information should be made readily available on the practice website for review by potential patients, but should not be the focus of Facebook posts.

    Consumers are extremely unlikely to visit a Facebook page to learn about amblyopia, pink eye, or even LASIK for that matter.

    New Call-to-action


    You must be signed in to leave a comment. Registering is fast and free!

    All comments must follow the ModernMedicine Network community rules and terms of use, and will be moderated. ModernMedicine reserves the right to use the comments we receive, in whole or in part,in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

    • No comments available


    View Results