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    Let's be social: Making Facebook connections work

    Applying best practices can help to translate social media reach into revenue


    Example Wednesday Post: 18 ways to make lasagna

    However, they will connect with your practice on Facebook if you have something interesting to share with them on a regular basis. And, if you are really good at keeping things interesting, followers will share the information with their followers.

    This exponential expansion of your reach and branding is the ultimate goal of social media. Your reach of 300 followers who share with their 300 followers now becomes 90,000 people who are exposed to your Facebook pages. This expansion can only be achieved through a socially focused strategy.

    Facebook executives say that posts should be 80% for engagement and 20% related to a product or service. In other words, every post on your practice page does not have to be about eye care. It doesn’t even have to be about health care.

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