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    Let's be social: Making Facebook connections work

    Applying best practices can help to translate social media reach into revenue



    Example Thursday Post: Choose workouts that challenge both mind and body


    Be engaging

    To build engagement, your posts need to be funny, inspirational, or stimulating. Each post should also display an image or video, which, Facebook tells us greatly increases engagement.

    Even though the posts may have nothing to do with eye care, they are engaging, interesting, and likely to be shared by many followers.

    Once this becomes a pattern, your reach will increase and patients will start to pay attention to all of your posts, including those relating to LASIK and other eye-care topics. Conversely, when all posts are about eye care, your Facebook page becomes drab and boring, and followers take a hike.

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