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    Let's be social: Making Facebook connections work

    Applying best practices can help to translate social media reach into revenue


    Example Friday Post: Best age range for LASIK

    Such a strategy requires more creativity and some thinking “outside the box” to develop content and images that regularly engage.

    The benefits can be extraordinary as your followers, and their followers, engage with your posts.

    In the process, they learn more about your practice and have a positive view of you when it comes time to choose an eye surgeon. That’s when Facebook turns into revenue for your practice.


    David W. Evans, PhD, MBA

    P: 858/454-5505    

    E: [email protected]

    Dr. Evans is chief executive officer of Ceatus Media Group.

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