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    Marketing your practice on social media platforms

    Maximizing online, social media presence takes work, but potentially has massive gains

    Put a plan in place now for both your general online and social media presence so you can use them to effectively to communicate with and educate patients, said Kimberly Cockerham, MD, and Usiwoma Abugo, MD, Central Valley Eye Medical Group, Stockton, California.

    Dr. Cockerham and Dr. Abugo reviewed popular online sites and shared some tips for how to use them effectively

    Your website

    Even if you are part of a website for an institutional setting, you still may have your own business website. In Dr. Cockerham’s subspecialty of plastics, physicians are especially more apt to have their own websites. Keep your website communication simple and effective.

    “Less is always more,” she said.

    Include a photo of yourself; use a professional photographer who is skilled with photo editing to optimize a natural yet enhanced photo that makes you look professional but also friendly, Dr. Cockerham advised.

    It has long been thought that keywords are important for websites, but title tags and meta tags are now the key to help people find your website, Dr. Cockerham said. Speak with your webmaster to learn more about the appropriate tags.
    Two more tips from Dr. Cockerham:
     

    1.  Keep the text on your site simple (for example, use “eye lift” instead of “blepharoplasty” or other medical terms).
    2.  If you have multiple locations, focus your website marketing efforts on where you want more referrals, such as a location where you might have more premium IOL or refractive cataract patients. To get a better sense of how Dr. Cockerham approaches website design, visit her site at www.CockerhamMD.com.

    Check your online presence

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