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    Marketing your practice on social media platforms

    Maximizing online, social media presence takes work, but potentially has massive gains


    3. Facebook

    “Facebook is the newsletter of today,” said Dr. Abugo, who emphasized the site is a great tool to connect with your local community. Use it to establish your presence and share information about new procedures and new staff. As patients visit your clinic, ask them to become fans or follow you on Facebook.

    4. YouTube

    The popular video site can be used to post information about procedures. While in medical school and while preparing for cases in residency and fellowship, Dr. Abugo would often search procedures on YouTube and watch the related videos.

    Create a YouTube library of procedures and related educational information; many patients who come to the practice mention they have seen her videos on YouTube, Dr. Abugo said. 


    Kimberly Cockerham, MD
    E: [email protected]

    Usiwoma Abugo, MD
    E: [email protected]

    This article was adapted from Drs. Cockerham and Abugo's presenation at the 2016 American Academy of Ophthalmology meeting.

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