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    3 steps to a successful consumer review

     

    Solicit

    Screen for happy patients and invite them to post reviews. The most credible reviews appear on third-party sites, such as Yelp, Google+, RateMDs, or Vitals. Do not use systems that request comments from patients and then post these comments only on your site.

    Also avoid having every patient use the same computer or tablet in your office to post reviews. Review sites screen the IP addresses of reviewers and block reviews posted from the same IP address.  

    Related: 4 secrets to sustaining success in your practice

    The key to soliciting positive reviews effectively is to have a system that is quick and easy for both patient and staff. The “ask” should occur during the postoperative visit when the patient is happiest. The physician, or preferably the staff member, should ask politely if the patient would be so kind as to share with others comments about his/her positive experiences.

    The best, and most efficient, way is to ask the patient to place a review using his/her smartphone right in the office; that way no staff follow-up is required. If posting in the office does not work, then provide the patient with a postcard—or send an email with links to the physician’s profiles on several review sites.

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