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    3 steps to a successful consumer review



    The final step is capturing positive reviews from third-party review sites and posting these reviews on your own website. I call this the “Amazon Effect.”

    The reason Amazon and other major e-commerce retailers publish reviews on their sites is that conversion increases dramatically when reviews are mixed with product or procedure information. iPerceptions noted that consumers are 63% more likely to purchase from sites that display reviews.

    Use a reviews feed that allows the practice to screen out negative comments and publish only four- and five-star reviews. It is important from an ethical standpoint that the feed states the reviews are “Featured” or “Highlighted,” so as not to give the impression that four- and five-star reviews constitute all of your reviews online.  

    See more: Legal tips to avoid a lawsuit from knocking on your door

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