/ /

  • linkedin
  • Increase Font
  • Sharebar

    3 steps to a successful consumer review

     

    Publish

    The final step is capturing positive reviews from third-party review sites and posting these reviews on your own website. I call this the “Amazon Effect.”

    The reason Amazon and other major e-commerce retailers publish reviews on their sites is that conversion increases dramatically when reviews are mixed with product or procedure information. iPerceptions noted that consumers are 63% more likely to purchase from sites that display reviews.

    Use a reviews feed that allows the practice to screen out negative comments and publish only four- and five-star reviews. It is important from an ethical standpoint that the feed states the reviews are “Featured” or “Highlighted,” so as not to give the impression that four- and five-star reviews constitute all of your reviews online.  

    See more: Legal tips to avoid a lawsuit from knocking on your door

    Subscribe Here For Free eNewsletter

     

    New Call-to-action

    0 Comments

    You must be signed in to leave a comment. Registering is fast and free!

    All comments must follow the ModernMedicine Network community rules and terms of use, and will be moderated. ModernMedicine reserves the right to use the comments we receive, in whole or in part,in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

    • No comments available

    Poll

    View Results