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    3 steps to a successful consumer review

    It is no secret consumers use reviews to make buying decisions. This trend is even stronger among those consumers interested in “cash-pay” health care. The more consumers have to pay out of pocket, the more research they will do to investigate a medical procedure and to choose a surgeon.

    Read more here: How payer perspective guides reimbursement

    CareCredit recently published results from its Path to Purchase* study outlining what processes and resources prospective patients use to make purchasing decisions. The study showed that consumers of elective eye health care typically require more than 5 months to make a buying decision, and 55% of these consumers consult a ratings and reviews site during the buying process.

    So, reviews are important, but, what to do? Online marketing companies offer dozens of reviews programs, all of them promising a pristine reputation.

    Related: Keys to finding balance in a successful practice

    The reality is there is no free lunch. An effective reviews program takes hard work by physicians and their staff members. It should have three specific elements to ensure success.

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