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    Online vision testing causes stir within eyecare community

    Chicago—Patients can now easily receive an eye exam in the comfort of their own home thanks to Opternative, a new online vision test.

    CEO Aaron Dallek said he and Steven Lee, OD, founded the online exam to provide an option for otherwise healthy patients who may not require a yearly exam, but may still need a new prescription, Optometry Times reported.

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    “(The) eye exam is a refraction-only exam and not an eye-health exam,” Dallek explained. “It is estimated that 70-75% of the world population needs some form of vision correction. Many people don’t have access to a refractive eye exam and the refractive eye exam we launched can help these people.”

    Aaron DallekThe company offers the online vision test through its website, Opternative.com. The test takes about 25 minutes, and patients can take the test via a computer or smartphone. An ophthalmologist verifies the prescription, and it is provided digitally to the patient within 24 hours.

    Patients can receive a prescription for glasses or contact lenses for $40 or for both for $60.

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    “(We wanted to) make eye-care services more accessible, affordable, and convenient for patients around the world,” Dallek said.

    Patient satisfaction is guaranteed, however if a patient is not happy with the way he or she sees with the glasses or contact lenses they received using the Opternative prescription, the company will recheck the prescription, Dallek explained. If the company cannot correct the problem, Opternative will offer a full refund.

    “There is no risk in trying the Opternative eye exam,” Dallek stressed.

    The test is currently available in 27 states, but the company has plans to expand to more states soon.

    While patients may be jumping for joy for the ability to get their eye exam and prescriptions on their own time, the eye care community is split over their reaction to the online refraction test.

    Next: Ophthalmologists + AAO speak out

    Photo credit: Opternative

    joseph-rose-cuyahoga-engagement-photographer-065.jpg
    Rose Schneider Krivich
    Rose is the content specialist for Medical Economics.

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