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    3 important factors that make or break your practice’s online reputation






    2. Actionable patient feedback

    As marketing directors, our time spreads across many dimensions of business communication.  (Wouldn’t it be nice to have emails sent directly to you from patients seeking a follow-up to their review?)  When there is immediate access to the most pressing patient reviews—such as those who reply unfavorably about recommending your business to others—actionable feedback is a necessity. 

    Julie Gough-Nelson
    Julie Gough-Nelson is currently the Marketing Director at Shepherd Eye Center in Las Vegas, NV.

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