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    3 important factors that make or break your practice’s online reputation


    3. Drive positive, concise online site reviews

    The best review platforms don’t burden patients with long surveys but instead move them quickly to the point where patients leave positive comments on their choice of social media review sites.  For example, the Promoter Strategy review request model focuses on just one question: “How likely are you to recommend us to a friend or colleague?” Happy patients (answering an 8, 9, or 10) are led to a screen where they can click on an online review/social media site and make their feelings public.

    People who rate the business less than an 8 are given space to share their experience, as well as asked whether they’d like to be contacted by the business. The hope is that, in allowing these patients to share their frustrations, it will also prevent them from speaking out negatively in an online public setting

    Julie Gough-Nelson
    Julie Gough-Nelson is currently the Marketing Director at Shepherd Eye Center in Las Vegas, NV.

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