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    Tips for bringing your optical into the 21st century

    Editor’s Note: Welcome to “Eye Catching: Let's Chat,” a blog series featuring contributions from members of the ophthalmic community. These blogs are an opportunity for ophthalmic bloggers to engage with readers with about a topic that is top of mind, whether it is practice management, experiences with patients, the industry, medicine in general, or healthcare reform. The series continues with this blog by Donna Suter, president of Suter Consulting Group. The views expressed in these blogs are those of their respective contributors and do not represent the views of Ophthalmology Times or UBM Medica.

    It was the best and worst of times. The opening of Charles Dickens’ Tale of Two Cities accurately describes the climate of many an in-house dispensary, transitioning to cloud-based processes and a paperless environment. It’s an amplification of how you felt when the clinic went paperless. It is the stress you saw on your front desk employee’s face during the fifteen minutes she spent the first time she used the practice’s software to book a patient over the telephone and handle the patient in front of her—times 32!!

    Forced change is never easy. Stanford University has an entire website devoted to stress and organizational change.

    Your goal is to modernize the optical and bring it into the 21st century. It is important to manage all states of transition from the beginning, when opticians are experiencing a flood of conflicting emotions, through the confusion and learning curve, past the quitting and avoidance, and all the way to success. Dispensary-wide change requires concentration and often keyboarding skills that your optician has never had to master. (But give him a mangled frame and watch his dexterity and small motor skills excel.)

    5 more pressures on opticians

    Donna Suter
    Donna Suter is president of Suter Consulting Group.

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