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    Top 4 reasons you need to read your online reviews




    It can be a daunting thought, but due to the ever-growing reliance of the web, do you really know what your patients think of your practice?

    If you have never heard of Healthgrades.com, ZocDoc.com, Yelp or even Google Plus, your patients may be spreading negative words about your practice, damaging potential referrals and future revenue, to the world—and you do not even know it.

    According to the Washington Post, as out-of-pocket costs for health care have risen, more and more people are searching the web for their medical care and comparing reviews.

    Misti BuardOnline reviews, while less likely to focus on treatments, most commonly zone in on patient experiences, such as how fast care was received, whether the providers were kind, and convenience.

    Most negative physician reviews relate to scheduling and waiting times, according to the Post.

    To combat the growing issue, hospitals around the country are looking to better control their online presence and increase patient satisfaction ratings by hiring reputation managers who use tools to monitor data and assess what is being posted about physicians.

    “Patient satisfaction, long ignored by the health-care industry, is a strategic priority for another simple reason: It’s playing a more important role in determining how the federal government pays hospitals,” the Post reported.

    However, there are ways physicians themselves can monitor and improve their online reputations.

    Misti Buard—a certified marketing coach—breaks down the top 4 reasons every physicians needs to read their online reviews and gives advice on how to improve web reputations.

    Rose Schneider Krivich
    Rose is the content specialist for Medical Economics.

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