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    Using social media to promote your practice’s physicians

    Editor’s Note: Welcome to “Eye Catching: Let's Chat,” a blog series featuring contributions from members of the ophthalmic community. These blogs are an opportunity for ophthalmic bloggers to engage with readers with about a topic that is top of mind, whether it is practice management, experiences with patients, the industry, medicine in general, or healthcare reform. The series continues with this blog by Julie Gough-Nelson, marketing director, Shepherd Eye Center, North Las Vegas. The views expressed in these blogs are those of their respective contributors and do not represent the views of Ophthalmology Times or UBM Medica.


    For every practice, it’s important to establish your brand and finds ways to differentiate your business from the competition. When all else is considered equal—like the services being rendered or procedures being performed—this differential often comes down to your employees.

    They have a way to smooth things over, to calm a patient, even after a longer battery of tests or long wait time. As patients come back year after year, the doctor establishes a rapport with them. Physicians become the face of the practice.

    Patients may forget the technicians who assisted them along the way, but patients become loyal to physicians and remember their name and the care that physician provided. Other than checkout, they are the last person the patient sees during his or her appointment. Whether it’s a birthday, funny holiday event, or a legitimate business award, consider using social media platforms to take the physician to the patients.

    Julie Gough-Nelson
    Julie Gough-Nelson is currently the Marketing Director at Shepherd Eye Center in Las Vegas, NV.

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