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PRACTICE MANAGEMENT

Lessons learned from Shake Shack and Danny Meyer
Lessons learned from Shake Shack and Danny MeyerOT blogger Donna Suter shares the essential keys to success from master entrepreneur Danny Meyer, founder of Shake Shack. Implementing his tips will make your practice flourish!
MACRA changes are part of volume-to-value shiftThe Medicare Access and CHIP Reauthorization Act of 2015 and its Merit Based Incentive Payments System are here to stay for the foreseeable future and are likely to significantly impact reimbursement for ophthalmologists as part of a shift away from traditional fee for service medicine. In this changing landscape, eye care practitioners need to understand the basics of the system, such as reporting requirements, and begin to consider new models of care.
Identify role, responsibility of persons in estate planningThis second part of this series on the basics of estate planning will cover those roles and responsibilities associated with the documents, which include a will, a power of attorney, a health care power of attorney, and a living will.
Integrating new technology into busy ophthalmic ASCAdopting new technologies across multiple practices using a single ambulatory surgery center can be challenging. A systematic approach leverages technology champions, employs consistent communications, and provides administrative support to secure reimbursement.
Why ophthalmologists are easy prey for cybercriminalsA perfect storm is brewing that may make ophthalmologists and office staff, with networked equipment, easy targets for cyber criminals. In a matter of days, cyber criminals can infect computers around the world. Sure, you can pay the ransom, but HIPAA fines and consultant fees, recovering from the damage to your reputation, loss of patients, and all the time and energy lost could bankrupt your practice.
P.S. Use this cost-effective marketing tactic to increase end-of-year profitsWhen you do not have enough money or time, a well-worded post script can be your best friend. Whether you are the new doctor who doesn’t have a large database or the kind-hearted provider who accepts all those low-paying plans and really can’t afford the estimated 60 cents per unit cost of a fall postcard campaign, please consider adding a P.S. to emails and a red-ink P.S. to all patient-directed, routine postal pieces.
Evidence-based ophthalmologyWhy it is that ophthalmologists who read the same papers in the same journals have such widely varying approaches?
‘What is it with these people?’After being in the field for 35 years, I still wonder, “What is it with these people?” Here are a few other examples of what I learned from those instances.
Dr. Mali's top 5 stories in ophthalmology in 2017 (so far)So far, 2017 has been a very exciting year for both ophthalmology and healthcare as a whole. We still have a few months left for more excitement, so stay tuned!
The 'intelligent' way to train staffPatient excellence training should focus more on how to build a human connection while entering data into a terminal than how to use the latest and greatest diagnostic equipment. People over the age of 35 are either looking for life balance (in the case of a Millennial) or that respect he or she had in the professional arena before retirement (in the case of Baby Boomers.)

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